The Perfect Hawaiian Collection

• Introducing HIC’s two new collaborations with Aloha Collection, the popular manufacturer of “splash proof” accessories.
• The Pohuehue Collection meshes well with our original Naupaka print, as both collections highlight native plants growing along Hawaii’s beaches.
• The Honey Girl Collection features an abstract leaf print in durable 100% Ripstop Nylon fabric, which is perfect for traveling.
• Both collections are designed by Caitlyn Tully and include something for everyone, from large beach bags, duffles, backpacks, crossbody bags, hip packs, and pouches.
• They make perfect gifts for the holidays!

Our New HIC X Aloha Collection is now available. Shop in-store for the best selection.

Founded in 1971 by brothers Stephen and Jimmy Tsukayama, Hawaiian Island Creations (HIC) started as a small surf shop in Kailua on Oahu’s Windward shore. Through a commitment to quality, service and aloha spirit, the brand has built a reputation as an icon of Hawaiian surfing recognized throughout the world. The retail chain has grown to include sixteen stores across three islands, providing authentic Hawaiian surf gear to both locals and visitors alike. Enjoy the ride wherever you may be with HIC clothing and accessories shipped direct to you, from Hawaii with aloha.